Exultant crowds descending on cities. Handmade friendship bracelets to trade with fellow fans. Mayors bestowing honors in tribute to her arrival.
What could prompt such rituals and celebrations? Well, if you’re a bit confused, it’s fair to assume you might be just a casual listener of Taylor Swift, and the news coverage about parking at Gillette Stadium and what weather to expect for the weekend concerts has seemed a bit much.
But not to fret. As one of several in-house Swifties who by Spotify’s count listened to 46,968 minutes of Swift’s music last year, I am here to help with a crash course in Swift fandom ahead of this weekend’s three-night stand at Gillette Stadium.
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What does ‘13’ mean to Taylor Swift?
The number 13 has long held a special place in Swift’s heart and she often references it. In 2009, Swift told MTV News that 13 is not only the date of her birthday (Dec. 13, 1989), but is also a lucky number that has links to many of her career successes. For example, her first album went gold in 13 weeks and her first top-charting song had a 13-second intro, she told MTV News.
During past tours and live performances, Swift has drawn 13 on the back of her hand. She even wore a New England Patriots jersey bearing the number during her first show at Gillette Stadium, which was 13 years ago. She continues to incorporate the number into her work, sometimes as a hidden message known as one of her signature Easter eggs.
13 years ago Taylor Swift played her first Gillette Stadium show.
— Gil13tte Stadium (Taylor’s Version) (@GilletteStadium) May 14, 2023
1 week until she plays her 13th.
RT and follow to enter to win a custom #13 Swift jersey! pic.twitter.com/kQwHJmHmov
us realizing 5/21/23 is Taylor’s 13th show at Gillette Stadium 13 years after her first show and 5+2+1+2+3=13 pic.twitter.com/7LuYmixREy
— Gil13tte Stadium (Taylor’s Version) (@GilletteStadium) May 16, 2023
Friendship bracelets: Why are fans making and trading them?
Many fans are leaving shows not just with concert merchandise but homemade souvenirs in the form of friendship bracelets. The bracelet-making and trading trend was inspired by a lyric from “You’re On Your Own, Kid,” from Swift’s most recent album, “Midnights.” In the song, she sings, “So make the friendship bracelets, take the moment and taste it.” Fans took those words to heart and have been making the bracelets at home — many showing off their creations on social media — and meeting others during concerts to exchange them. Swifties have also given them to celebrities in attendance.
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📲| @Aaron_Dessner thanks a fan for gifting him Taylor themed friendship bracelets
— The Swift Society (@TheSwiftSociety) April 14, 2023
"Thank you to the sweet person who gave me these!! ❤️❤️" pic.twitter.com/GJNYjLBiof
@gabydeimeke this was such a fun part of the #erastour 🥹 thank you everyone who traded with me, it made the show such a blast!!!! #arlingtontstheerastour #bracelettrading #makethefriendshipbracelets #swifttok #taylorswift
♬ youre on your own kid - emily ☆
What’s with the frenzy over tour merchandise?
Fans have been clamoring to get their hands on “The Eras Tour” merchandise, particularly items that are sold only at shows and not available online. Many fans (or their parents) have gotten in line well before sunrise — as was the case Thursday at Gillette Stadium — out of fear the most-prized items would sell out. Perhaps the most popular piece of merchandise is a modest blue crewneck, which has gained cult status after fans showed it off on TikTok.
Fans are already lined up to get Taylor Swift merchandise -- a day before the concert. pic.twitter.com/PbXJM8n0IS
— Liam Martin (@LiamWBZ) May 18, 2023
@pengmel The wait wasn’t bad at all!! #erastour #erastourtaylorswift #houstonerastour #erastourmerch #fyp
♬ Mastermind - Taylor Swift
How are different cities and venues welcoming Swift?
It all started in Glendale, Ariz. — the first stop on “The Eras Tour.” Sue Bredding, the city’s communication director and a Swift fan, told the Wall Street Journal that she wanted to acknowledge the city’s status as the first stop and that Swift was the first artist to sell out two nights at its State Farm Stadium. So the idea to temporarily name Glendale “Swift City” was born. Since then, other cities have jumped on board.
Las Vegas displayed a Swift-inspired light show at the Gateway Arches; Tampa, Fla., presented Swift a key to the city and invited her to be mayor for the day; Nashville honored her with a bench at Centennial Park and issued a proclamation recognizing “Taylor Swift homecoming weekend”; and Arlington, Tex., offered her a key to the city and renamed Randol Mill Road to Taylor Swift Way for the weekend.
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Gillette Stadium has changed its name on social media to “Gil13tte Stadium (”Taylor’s Version”) and its biography to proclaim itself as the “home of Taylor Swift’s first NFL stadium show.”
@arizonapolitics Glendale has temporarily changed their city name in honor of Taylor Swift. #glendale #arizona #maricopacounty #taylorswift #erastour #arizonatiktok #swiftie #taylornation #swiftcity #mayor #citycouncil #pressconference #statefarmstadium
♬ cardigan - Taylor Swift
Why is it called ‘The Eras Tour’?
Throughout Swift’s groundbreaking career, each album cycle has been defined by its own aesthetic, sound, and how she is perceived by her fans. For “The Eras Tour,” Swift is revisiting her past and exploring her present on stage, both in terms of the production and the songs she performs. (Spoiler: don’t expect the eras to be in order, or for each to receive equal attention.)
What special dances and chants are popular with fans?
Swifties are nothing if not creative.
While not every fan approves of chanting during specific songs, a fair amount take part. Some started organically at shows, spread on social media, and then became popular. Others were inspired by her own music and live performances, including chanting “Taylor, you’ll be fine,” during “Anti-Hero” (inspired by the remix with the Bleachers) and clapping during “You Belong With Me.”
With the advent of TikTok, dances have also become popular. Some of the more well-known routines have been choreographed by Mikael Arellano, whose dance to “Bejeweled” went viral. Swift performed the dance at her show in Philadelphia and afterwards gave Arellano the hat she wore while singing “22.”
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@mswatchmojo hbd to our queen @taylorswift plz make @mikaelarellano your eras choreographer 🙏 #taylorswift #taylornation #swifttok #bejeweledstrut #fyp
♬ top 5 taylor swift midnights dances by msmojo - msmojo
@paigeisaswiftie so i’ve seen a lot of people talk about taylor swift tour chants before the tour had started, but i havent seen someone combine them all in a video so i thought i’d make one! i hope you like it! #taylorswift #theerastour #swifttok #swiftie #fypシ #folklore #tsmidnights
♬ Anti-Hero - Taylor Swift
Why are some fans hoping it rains at their show?
For some fans — and even Swift herself — a rain show only heightens the drama of the event and overall excitement. One of her most legendary performances happened at Gillette Stadium on June 25, 2011, during the “Speak Now Tour,” when Swift performed about half the show in the pouring rain. She has since called it one of her greatest memories and some fans are hoping for another rain show this weekend.
She performed her first rain show of this tour in Nashville, telling the crowd that it’s “such a bonding experience” and joking that “we all look like river otters.” Fans applauded her for sticking it out despite the weather rather than canceling the show.
@tayloronthisday I WISH I had been there!!! Amazing! #taylorswift #swifttik #speaknow #june25th #longlive #rainshow
♬ original sound - Taylor On This Day
@laperrin10 RAIN SHOW >>>>>>> @Taylor Swift #taylorswift
♬ original sound - Lindsay🏳️🌈
What are Swift’s ‘Era’s Tour’ outfits? What are fans wearing?
Fans are known for going all out at Swift concerts, with outfits involving weeks or even months of planning. Some Swifties put their crafting and sewing skills to work, to replicate outfits Swift has worn onstage, at events, on magazine covers, and in music videos (the “Junior Jewels” tee from “You Belong With Me” is a classic). Others like to have fun with it — for instance, dressing up as a fridge (listen to “All Too Well” to understand) or one of her cats (Meredith Grey, Olivia Benson, and Benjamin Button).
Swift, meanwhile, goes through an impressive number of outfits during “The Eras Tour,” wearing an assortment of designers including Oscar de la Renta and Versace. The fashion extravaganza has left fans in awe over the quality of her outfits and the speed of her wardrobe changes as she transitions through the eras.
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@concertkate taylor swift eras tour outfit changes in order of the set list #erastourtaylorswift #erastour #taylorswiftoutfit #taylorswiftoutfits #taylorswift #lover #fearless #evermore #reputation #speaknow #red #folklore #1989 #midnights #greenscreen #tserastour
♬ Vigilante Shit - Taylor Swift
@hairbykenzie.t Last one is EVERYONES fav ✨🫶🏼@taylorswift #ErasTour #erastouroutfits
♬ Bejeweled - Taylor Swift
What’s with the massive crowds outside venues and livestreams?
You may recall the absolute frenzy over tickets to “The Eras Tour.” Ticketmaster repeatedly malfunctioned, prices instantly surged to staggering heights on the secondhand market, and shows sold out in no time. Unable to see the show, fans have done the next best thing, gathering outside venues in huge numbers to soak up the anticipation. Swifties have also tuned in to livestreams broadcast by fans at the show on social media. The trend is so popular that Taylor Nation, Swift’s management team, capitalized on it to announce the release of “Speak Now (Taylor’s Version)” on July 7.
i feel like we aren’t focusing enough of the fact that taylornation themselves went on a LIVESTREAM of the eras tour like they are well aware of the mass livestreams happening every night and they chose to use it to their advantage to announce SNTV is that not hilarious to u guys
— dom⭐️SAW TAYLOR (@ev3rhaze) May 6, 2023
@shaytrav Swifties, you’re amazing ♥️ #taylorswift #erastournight2 #erastourphilly #erastourphiladelphia #swifttok @Taylor Swift @Ava (Taylor’s version)
♬ original sound - Shay Trav
What are the ‘surprise songs’ at each show?
On the opening night of the tour, Swift announced she’d be performing two surprise songs during an acoustic set at each show, bringing the setlist to 44 songs. The show spans more than three hours. Swift has made a few caveats so far, saying she reserves the right to perform a song more than once if she feels disappointed with the initial performance or if it’s a song from her latest album, “Midnights.”
She’s done this before, but the suspense seems higher this time, with fans tuning in every weekend to find out what the surprise songs are, and likening the choices to the boom of the cannon during “The Hunger Games” to signal fallen tributes.
me opening tiktok every friday, saturday and sunday to join a random swiftie’s livestream during the 1989 set and wait for the surprise songs pic.twitter.com/UFoM7mDBx4
— patricia | SPEAK NOW TV (@missthisliv) May 13, 2023
Listen to all of the surprise songs so far on our playlist!https://t.co/2jOOAeS5LE
— The Swift Society (@TheSwiftSociety) May 13, 2023
Does every show have a surprise guest or celebrity attendee?
It’s fair to say Swift has her share of famous pals and many have turned up at her shows this tour, including actress Emma Stone, singer Shania Twain, and longtime friend Selena Gomez.
Swift has also brought a surprise guest to perform with her onstage at select shows, including Marcus Mumford in Las Vegas, Aaron Dessner in Tampa and Nashville, and Phoebe Bridgers, a tour opener who has joined Swift to perform their duet “Nothing New.”
🏟️| Keith Urban and Nicole Kidman entering the VIP tent at Philly N3! #PhillyTSTheErasTour pic.twitter.com/MIm5yOCHBZ
— Taylor Swift Updates 🏟️💜 (@swifferupdates) May 15, 2023
@boygeniusfix boygenius in an stadium… never shutting up about this 😭🫶🏻 #boygenius #erastour #notstrongenough #taylorswift #phoebebridgers #lucydacus #julienbaker
♬ original sound - ☆
Shannon Larson can be reached at shannon.larson@globe.com. Follow her on Twitter @shannonlarson98.